Wednesday, 22 February 2012

Creative Thinking possibilities...

I'm very excited about the possibilities of using creative thinking to enhance a social media strategy...and also to get to know our students. Can't wait til I get started in week 3.

In the meantime, here's a question to think about: In a perfect world, what would be your biggest, most exciting, audacious goal for your social media strategy?

Tuesday, 21 February 2012


Welcome to the Social Media for Home-Based Business Blog!

This project supports migrant women from the Lakemba area of NSW to develop a strong and creative social media presence for their home-based business. The project is design and delivered by a partnership between Canterbury City Community Centre and Sydney Community College and is funded by the National VET E-learning Strategy's Partnerships for Participation program.

CALD migrant women in the Lakemba area are motivated to improve their families’ lives by starting or improving a home-based business and require training and support to realise their ambitions.  Social media provides home-based business with a low-cost or free platform through which to promote products and services.  Our program aims to provide the skills required to plan and implement a creative social media strategy. 

The program will be delivered over 10 weeks and we’ll use a combination of face to face training and social media tools to connect, communicate and learn.

Let’s meet the team!  Click on their names to learn more about what they do when they’re not working on this project!














Left-right:  Lance Scoular, lead trainer and social media guru, Joanna Maxwell,  creative thinking trainer and expert small business coach, Anna Francis, ELLN support, highly experienced trainer and assessor














Left-right:  Kate McLean,Community Development Worker -4C's, Ramana Waseem, Student Support Worker,  Ann Brady, project mgr/tech support and e-learning consultant

We start next week (29th Feb 2012) so we’ll keep you posted on our progress!