Week 6 has crept up on us.
I can’t believe we’re here already.
The group are diverse and have a range of small home-based businesses. Some are already quite online savvy with a website
or presence of some kind and others have yet to go online. The common thread amongst the group, apart from being small
business owners, is that they are all interested in: understanding the range of social media tools
that will help them to grow their business;
developing a social media strategy and
creating an online presence.
There have been many discussions
about avatars vs photos; what to say in
a blog – online language and how it is different; what to do with 140
characters, etc.
So far we have spent our time exploring Twitter, LinkedIn,
Youtube and Blogger. Facebook will be
the final technology and we are waiting for Facebook for business to be
finalised. In the background the group
are busy writing blog posts and tweets in preparation for the launch of their
online presence
.
The learning has been delivered in a training room with
webinars in between, and a Bloomfire social learning platform has been used for
asynchronous discussions between sessions.
The Bloomfire environment has proved to be a safe environment in which
to practice talking with text or video.
Slowly but surely we are starting to see some activity in there. In face one participant has posted a video of
herself telling a story about a women’s network she found online!
Now we having a break during the school holidays. When we go
back in early May we hope to see more of our small business women posting
online.
As i surf within the net looking for some sources to base my social media marketing research from, i came to a conclusion that using social media tools for business is a lot affordable and effective than advertising through television. I really tested it myself.
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